Sell to Canadian retail through one partner
Seffla is a Full Stack Sales Solutions partner: a B2B wholesale marketplace plus a manufacturers' sales agency that puts your line in front of big box retailers, distributors and independents across Canada and the United States.
What you get with Seffla
- Verified buyers, not a directory
- Retail and wholesale buyers with negotiated pricing already in place. They order on account terms, not by filling in a contact form.
- A real ordering system
- Your catalogue, your case packs, your order minimums and freight thresholds, enforced at checkout instead of left to a rep's memory.
- Simple, published pricing
- Storefront is $99 CAD a month plus 9% of marketplace sales. Founding suppliers (limited) pay $0 a month plus 8% of marketplace sales. No listing fees per SKU, no pay-to-rank, no long-term contract.
- A path to full representation
- Storefront is the front door. Move up to Full Stack and our reps sell your line into the big box banners and independents, with EDI, and vendor of record where a retailer needs one, for $449 CAD a month plus a commission that steps down as your sales grow. Ask us for your rate.
- Curated, not crowded
- We onboard suppliers by hand and stay a specialist house. Buyers trust the catalogue because we do not list everything.
Tell us about the line and we will come back to you. If it fits, we build your catalogue with you, agree the terms, and your products go live to verified buyers.
Tell us about your line
A person reads every one of these, usually within one business day.
Three ways to partner
Start where it suits you
List on the marketplace and sell yourself, or put our people behind your line. You can move up as you grow.
Storefront
Self-serve on seffla.com
$99/mo + 9% of marketplace sales. Founding suppliers (limited): $0/mo + 8%.
- seffla.com listing with multilingual content
- Rep coverage: Self-serve
- Order capture and quote flow
- Marketing: Self-serve tools
Full Stack
Managed retail + marketplace
$449/month, plus a commission that steps down as your sales grow. Ask us for your rate.
- seffla.com listing with multilingual content
- Retail representation (big box + independents)
- Rep coverage: Named rep, one point of contact
- Order capture and quote flow
- Marketing: Campaign support
- Line reviews, listings, planograms, new items
- EDI and vendor-of-record
- Trade shows: Seffla booth presence
- Fulfillment: Member rate
Flagship
Custom program
Custom pricing. Contact us and we will build a program around your line.
- seffla.com listing with multilingual content
- Retail representation (big box + independents): Senior coverage
- Rep coverage: Team + QBRs
- Order capture and quote flow
- Marketing: Dedicated campaigns
- Line reviews, listings, planograms, new items
- EDI and vendor-of-record
- Trade shows: Dedicated show program
- Fulfillment: Priority + reserved pallet spaces
- Line exclusivity: By custom agreement
Figures are indicative. Contact us for firm pricing on your line.
Common questions from suppliers
How much does it cost to sell through Seffla?
Storefront is $99 CAD a month plus 9% of marketplace sales. Founding suppliers (limited) pay $0 a month plus 8% of marketplace sales. Full Stack representation is $449 CAD a month, plus a commission that steps down as your sales grow. Ask us for your rate. Flagship programs are priced individually.
How do I get my product into Canadian big box retailers?
Our reps already sell into the major Canadian and US banners. On a Full Stack plan we run the line reviews, listing paperwork, planograms and new item submissions for your line, and manage order flow with EDI and vendor-of-record where a banner requires it.
What is a manufacturers' sales agency?
An outsourced sales force. Instead of hiring your own national sales team, Seffla's reps carry your line to retail buyers on commission. You keep your brand and your margins; we bring the buying relationships.
Can US and overseas brands sell into Canada through Seffla?
Yes. Canadian market entry is one of our core services: retailer introductions, bilingual labelling and compliance, import and export support, and the first purchase orders.
What is the difference between Storefront and Full Stack?
Storefront is self-serve: your catalogue live on seffla.com with order capture and monthly reporting, no rep time. Full Stack adds our people: retail representation, EDI, vendor of record where a retailer needs one, member-rate fulfillment and marketing support.
Do you handle warehousing and fulfillment?
Yes, from our Guelph, Ontario warehouse: receiving, storage, pick, pack and ship, freight booking, and consignment programs, with live stock visibility. Fulfillment is available on Full Stack and Flagship plans.
Do you offer exclusivity?
Line exclusivity is available as part of a custom Flagship agreement. It is not included by default.
How fast can my catalogue go live?
Storefront onboarding is self-serve with a human review. Most lines are live within days of approval, with multilingual product content built for you.