Seffla
Services

Canadian Retail Sales Services for Hardware Brands

Seffla is a Full Stack Sales Solutions partner for Canadian retail. We can represent your line to retail buyers, list it on our B2B marketplace, fulfill from our Guelph, Ontario warehouse, and market it in both official languages. Take the whole stack, or just the pieces you need.

For Brands

For Brands and Suppliers

From the Factory to the Shelf, One Team Can Carry It. Each service below is something we can do. Which ones apply depends on your line, your retailers and your plan.

01

Canadian Retail Sales Representation

We can carry your line into buyer meetings with big box retailers, regional chains, wholesalers, distributors and independent operators in Canada, and major banners in the United States, so you can win shelf space without building a sales team of your own.

  • Line reviews, listings and new item submissions
  • Planogram placement and category management
  • Timing your line into the right category review
  • Account management after the listing: reorders, promotions, short shipments and claims
02

Vendor of Record for Retailers That Need a Canadian Vendor

Some retailers prefer or require a Canadian vendor. When that stands between your product and a listing, we can act as the vendor of record for your line. What is a vendor of record?

  • EDI. We can handle all major EDI documents, including purchase orders (850), acknowledgements (855), advance ship notices (856) and invoices (810).
  • Compliance. We can keep item data and retailer requirements in order, and we can produce or adapt compliant English/French packaging.
  • Invoicing. We can invoice the retailer in Canada and manage the paperwork that follows.
03

Warehousing and Fulfillment in Guelph, Ontario

We can hold your stock in our Guelph, Ontario warehouse and ship to retailers from there. Can Seffla warehouse and ship my product?

  • Receiving, storage, pick and pack
  • Pallet builds and freight at network rates, billed separately
  • Stock in Ontario, so a reorder can ship in days rather than waiting on a container
04

Import and Export

We can help with cross-border logistics and compliance for brands shipping into Canada.

05

Trade Show Presence

Buying shows are where many listings start. We can put your line in front of retail buyers at the shows we exhibit at, with samples on the table and order-taking at the booth.

06

Storefront and Ecommerce

Our B2B storefront is Seffla's B2B marketplace. We can list your line there, where approved retail buyers can order it alongside the other brands on the network.

07

Marketing Services

We can produce content and campaigns for your line on a project basis, in English and French.

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For Retailers

For Retailers and Buyers

Many Brands Through One Rep

Order every line we carry through one rep. For lines on our storefront, that is one point of contact.

A B2B Storefront With Your Own Pricing

Approved buyers can order online through our B2B storefront. Prices will never be public. When you sign in, you will see the pricing set up for your account. Where none is set up yet, your rep sorts it out.

A Rep Who Answers

Pricing, samples, short shipments and claims go to one person who knows your account.

Samples

Want to see it before you list it? Ask your rep for samples of the lines you are considering.

Stock in Ontario

For the lines we fulfill, we can hold inventory in our Guelph, Ontario warehouse.

Free to Open

A retail buyer account costs nothing. You pay for product, not for access.

Apply for a Buyer Account
How We Work

How We Work

For Brands

  1. 01

    Talk to Us.

    Book a call and tell us what you make, where it sells today, and where you want it to sell.

  2. 02

    Fit and Plan.

    We look at your line against Canadian retail and tell you where it can sell, what it needs to get there (EDI, labelling, a Canadian vendor, stock in Ontario), and which plan fits: Storefront, Full Stack or Flagship.

  3. 03

    Set Up.

    We agree terms per line, set up your items and, where needed, set up EDI, vendor of record and warehousing.

  4. 04

    Sell In.

    We take your line to retail buyers: line reviews, submissions, shows and samples.

  5. 05

    Ship and Settle.

    Orders flow through us or direct, depending on the account. Your rep sets payment terms with you, per line.

  6. 06

    Grow the Line.

    We manage the account after it lists: reorders, promotions and new items.

For Retailers

  1. 01

    Apply.

    Tell us who you are. Accounts are by approval, and a rep usually replies within one business day.

  2. 02

    Meet Your Rep.

    Your rep sets up your account and the pricing for it.

  3. 03

    Order.

    Order through your rep, or through the storefront.

  4. 04

    Reorder.

    One person to call.

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Questions

Services: Frequently Asked Questions

What does Seffla do for brands?

Seffla is a Canadian sales agency for building-supply and hardware brands. It can represent a brand to Canadian retail buyers, act as the Canadian vendor of record for some accounts, run EDI, fulfill from a warehouse in Guelph, Ontario, and market the line in English and French. Brands can take the whole stack or only the pieces they need.

Can a US brand sell into Canadian retail through Seffla?

Yes. Seffla can represent the line to Canadian retail buyers. Where a retailer prefers or requires a Canadian vendor, Seffla can act as the vendor of record for some accounts and trade EDI with the retailer. Seffla can produce or adapt compliant English/French packaging and hold stock in Guelph, Ontario.

What is a vendor of record?

The vendor of record is the company a retailer buys from and pays. Some Canadian retailers prefer or require a Canadian vendor. When they do, Seffla can be that vendor for your line: we can trade EDI with the retailer and invoice it.

Which EDI documents can Seffla handle?

Seffla can handle all major EDI documents, including purchase orders (850), purchase order acknowledgements (855), advance ship notices (856) and invoices (810).

Do I have to use every service?

No. Take the whole stack, or just the pieces you need. Some brands only need representation.

Can Seffla warehouse and ship my product?

Yes. We can receive, store, pick, pack and ship from our Guelph, Ontario warehouse. Freight is billed separately, at network rates.

How does a retailer open an account?

Apply for a buyer account here on the store. Accounts are by approval and cost nothing to open. A Seffla rep replies within one business day. Apply for an Account

Can retailers see prices online?

Yes: an approved, signed-in buyer sees only the pricing set up for their account. Prices will never be shown publicly.

Can I get samples?

Yes. Ask your rep for samples of the lines you are considering.

Do you work in French?

Yes. Seffla can market a line in both official languages and produce or adapt compliant English/French packaging.

Let's Talk

Your Line Belongs on More Shelves

Tell us what you make. We will tell you where it can sell, and how fast we can get it there.

Book a CallApply for an Account